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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis and comparison of use of destination cards in the Czech Republic and abroad
 Fikejsová, Julie ; Herget, Jan (advisor) ; Pilařová, Adéla (referee)
The aim of the Diploma thesis is to show the benefit of destination cards and the potential of a unified system of destination cards in the Czech Republic. The main aim is achieved by analyzing and comparing the offer of use of destination cards abroad and in the Czech Republic. The Diploma thesis is divided into six chapters. The first chapter deals with the definition of tourism, factors influencing the development of tourism and specification of the tourism market. The second chapter is dedicated to tourism marketing, destination marketing and tourism destination characteristics. The third chapter deals with the concept of the destination card and its use. The fourth chapter describes the offer and the system of destination cards abroad, on the example of Great Britain. The fifth chapter describes the system and the total offer of destination cards in the Czech Republic. The selected destination cards and their influence on the behavior of the tourists in the destination will be analyzed. In conclusion, based on the results of the analyzes, the solution of a uniform system for coordination of destination cards in the Czech Republic is proposed.
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Design of a Destination Card for Toulava Region
 Drábová, Martina ; Jarolímková, Liběna (advisor) ; Vaníček, Jiří (referee)
The aim of this diploma thesis is to design a destination card for Toulava region. This region is located on the border of Central and South Bohemia. Theoretical part of the thesis is focused on theory of destination management and marketing. Destination cards are broadly speaking packages of tourism services, so the first part deals with this term a lot. Next chapter is focused on destination card principles and best practices in this field. The second part of the thesis occupies with an analysis of internal as well as external environment of the Toulava region. The last chapter deals with a design of the destination card itself and it is based on findings from previous chapters.
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